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    Blog — gummies

    When Your Business has a Birthday…

    When Your Business has a Birthday…

    All my life, the month of November has usually been a pretty uneventful month. No birthdays or big events, just Thanksgiving and the anticipation of Christmas. But that all changed when, on November 8, 2017, I posted on Facebook and that one post changed my life. Now, every November, my family and my team celebrate all that God has blessed us with through a small business called The Elderberry Co...that all started with a simple Facebook post.

    The story of The Elderberry Co. is nothing short of God’s grace and provision, a beautiful journey of how a small idea founded in kindness has grown into a nation-wide movement empowering families toward healthy lifestyles. You see, on November 8, 2017, I simply asked on Facebook, “Making a batch of elderberry syrup. It is how our family stays healthy, especially through the winter months! Message me if you would like to try a sample!” I wanted to share with my friends and family a solution that I had found to keep my family healthy. From that post, I had a handful of friends who asked for samples. And from there, it slowly gained popularity in my community and I started selling jars out of my home kitchen. 

    In 2018, I had grown big enough that I needed a bigger kitchen, and I wanted to increase my influence to more than just my local community so I made a BIG move into a commercial kitchen and got certified to sell online (which is where most of you know me from!).

    Selling online was CRAZY successful. I needed more hands to help so I started hiring help. And I just have to say, our small team here at The Elderberry Co. is full of the hardest-working and best people in the world. I can’t say enough about how much I appreciate working alongside each of them.

    Since our online launch in 2018, we have continued to grow and our customer base reaches all 50 states! There are so many stories I could share about my journey: the balance of motherhood with business owning, learning all the FDA regulations, managing and leading a team. It has been a wild ride! But regardless of all of the bad days, this journey has given my family and me so much joy and fulfillment. The idea that I’ve been able to help empower families across the country with a solution to keep their families healthy is an absolute DREAM. Thank you for coming alongside us and our small business! We hope you can celebrate with us this month as we celebrate FOUR years of this beautiful small business!

    Everything You Need to Know About Our Subscription Program

    Everything You Need to Know About Our Subscription Program

    One of the many things I LOVE about starting, growing and running this business is giving you guys an inside look into our operations. We may have customers in all 50 states and sell MILLIONS in immune-supporting elderberry products, but we are truly a small business. We have a team of 12 people here in southern Indiana who work SO HARD to make quality products and provide exceptional customer experiences. One of those experiences is our Subscription Program. I created this program almost three years ago to be a convenient way to get our elderberry products on a recurring basis, and it is one of the BEST things about our business. I know you’re busy, so I’ll bullet point everything you need to know:

    • Every product you find on our website will have the choice for “one time purchase” or “Subscribe & Save 10%”
    • Simply select “Subscribe & Save 10%” which will ask you to choose how often you would like to receive that product.
    • After selecting your frequency (i.e. every 2 weeks, one month, etc.), select “Complete Subscription”
    • Finish checking out and you are all set! You’ll receive that product on a recurring basis, saving 10% automatically with every order!
    • Want to change or cancel your subscription? It’s super easy! You’ll first need to create an account HERE. Once you create and activate your account, you’ll login and see a “Manage Subscription” button which will allow you to change your next order date, skip an order, apply a discount or cancel your subscription altogether. 
    • At any point if you need help, someone from our small team of 12 is here to help! Simply email us at info@theelderberryco.com, and we will be there for you :-)

    Our subscribers are the reason we are successful and able to continue growing our business. Now through the end of the year, save an extra 15% (for a total of 25%) off your order when you sign up for a subscription with code FIRST15 at checkout! 

    Thank you for trusting us to empower your family with a natural and effective way to stay healthy and active. Cheers!

    Aronia Berries? Never Heard of Them...

    Aronia Berries? Never Heard of Them...

    What sets us apart from other Elderberry Syrup brands?

    This is a question we receive on a regular basis.  Now, I know we are biased, but there are several significant ways our Elderberry Syrup is above and beyond other brands out there...free shipping, no added sugar or preservatives, brewed fresh weekly and... (drum roll, please) aronia berries! Usually when I say “aronia berries”, people look at me like I have ten heads. Well, their common name is “chokeberry” and they are AMAZING.

    When I first started making syrup in my home kitchen, I only used elderberries in the recipe. I didn’t even know aronia berries existed! Then a sweet older couple at our Farmer’s Market introduced them to me and asked me to make a batch using fresh ones from their farm. I eagerly went home and researched aronia berries. Once I learned all about the benefits, there was no way I couldn’t include them in my recipe! They enhanced the flavor, made our syrup a brighter pink and added so much strength in terms of immune support!

    Aronia berries are a small, round fruit found in North America. They contain high levels of antioxidants which makes it one of the highest antioxidant content of any fruit (even elderberries)! When it comes to antioxidants, studies have shown they help reduce the risk of cancer, heart disease, inflammation, bacterial infections and many others. These berries also contain tons of vitamins and minerals, including zinc, magnesium, iron and vitamins C, B and K. 

    If you are looking for ways to add aronia berries into your daily routine other than our elderberry syrup, here are some helpful ideas! They can be eaten fresh or as a dried snack, make a refreshing summer smoothie, easily add them into some sweet desserts, make a delicious jam, and they can also be found in some teas, coffee and even wine! 

    Let’s break down the health benefits a little bit more here! As always, we recommend checking with your care provider when beginning any health regimen.

    • Offer overall improvement of the circulatory, respiratory, and digestive  systems
    • Help combat the growth of certain cancers
    • Support the immune system and help fight diseases and infection

    Be sure to check out some recipes below of how you can use aronia berries!

    https://smoothiefairytales.com/aronia-berry-smoothie/

    https://www.vibrantplate.com/aronia-oatmeal-crumble-bars-vegan/

    https://www.ediblewildfood.com/aronia-berry-cookies.aspx

    http://www.nonasnutritionnotes.com/aronia_berries/

    https://mummysfastandeasy.com/2019/08/16/no-bake-aronia-berry-cheesecake/

    Have you used aronia berries in a recipe that you love? Share the recipe with us, we would love to hear about it!

    Running a Small Business During the Covid-19 Pandemic

    Running a Small Business During the Covid-19 Pandemic

    I don’t know about you, but I’ve found myself daydreaming about what this time last year looked like and felt like. Exactly one year ago, most of us were told to stay home and only travel for essential reasons. I remember walking into the grocery store and the eerie feeling of everyone shopping in masks, avoiding close proximity and definitely no small talk. I also remember loving the time I had at home with my family...playing board games, movie nights, time in the backyard, and getting gobs and gobs of take out food from local small businesses. While it was an uncertain and scary time for our world, I know I wasn’t alone in feeling grateful for the “forced slowdown” and extra time with my family.

    In terms of The Elderberry Co, the pandemic skyrocketed us in sales, similarly to toilet paper. Before March 2020, we were making about 300 gallons of fresh elderberry syrup each week. Our busiest week in March 2020, we made over 1,100 gallons of elderberry syrup! It was absolutely nuts! In terms of order volume, we were averaging 4,000 orders per month….March 2020? 13,000 orders! I was mass texting all of my friends and family asking if anyone wanted to come help us fulfill orders. We had to start a night shift just to get everything done in time. All while having to social distance and take all safety protocols.

    When our community here in southern Indiana moved to only essential businesses open, our mayor contacted us directly and ensured that we were essential as a manufacturing business, especially as our products help support healthy immune systems. I felt grateful that our business was allowed to stay open; however, I felt a huge responsibility to be responsible and contribute to the solution of getting through the pandemic safely. It was a ton of pressure and a deep dive into leadership and business owning for me. 

    So here we are, one year later. Many are vaccinated, stats are improving and we are slowly finding our way back to “normal”. While our business continues to grow, we are finding a steady pace of growth and are able to do exciting things like develop new products (more on that later). As a leader, I am constantly learning how to lead and love my team well. I am thankful for all of you who support us in our mission to empower families to support their immune systems. If this blog is your introduction to our company, welcome and hello! We are so glad you are here. To stay up to date on all things elderberry, you can:

    • Subscribe to our mailing list here. A box will pop up for you to add your name and email.
    • Follow us on FB or IG
    • Join our subscription program to receive our products on a recurring basis! Click here to learn more about how to join.

    As always, thank you for supporting our small business. We are excited for what the rest of 2021 has in store for our team and are excited to grow alongside you!

    The Sunshine Vitamin: Everything you need to know about Vitamin D

    The Sunshine Vitamin: Everything you need to know about Vitamin D

    A few months ago, we chatted about Vitamin C and all the great benefits of adding it to your daily regimen. Another Vitamin that shows up in our gummies is Vitamin D so we wanted to take some time to give you a snapshot of this powerful and beneficial vitamin!

    Fun Fact- Vitamin D is the only vitamin your body makes itself (and it’s actually a hormone). Although there are many forms of vitamin D, the two most common types are vitamin D3 and vitamin D2.

    When your body lacks Vitamin D, these are some of the things you might experience: 

    • Fatigue
    • Bone pain
    • Muscle weakness, muscle aches, or muscle cramps
    • Mood changes, like depression

    One of the biggest indicators that you may be at risk for a lack of Vitamin D may be related to where you live. It is said that the further away from the equator you live, the less Vitamin D you’re receiving. Other reasons that you could be experiencing a lack in this Vitamin is the air quality, use of sunscreen, your weight or even your age.

    The sun's rays are most powerful between 10 a.m. and 3 p.m. Being in the sun for 15-20 minutes a day can help your body get the Vitamin D it needs to function properly. 

    Eating nutritious foods can also help get your body get the Vitamin D it needs. Wondering how to incorporate more foods rich in Vitamin D? Try these:

    • Fatty fish- salmon, mackerel, and tuna. 
    • Egg yolks
    • Cheese 
    • beef liver 
    • Mushrooms 
    • fortified milk 
    • fortified cereals and juices. 

    Sometimes doctors recommend taking a Vitamin D supplement to increase your levels. Here is the recommended dosage to help you better understand how much you should aim for:

    Age

    Dosage

    0-12mo

    400 IU (10 mcg)

    1-17

    600 IU (15 mcg)

    18-70

    600 IU (15 mcg)

    70+

    800 IU (15 mcg)


    Our Elderberry Gummies are a great source of Vitamin D as well as Zinc and Vitamins C and E... and they are a fun treat for your kid! They’re the perfect choice to help keep your family healthy on the go this summer while you’re out soaking up all the wonderful Vitamin D! 

    Links-

    https://my.clevelandclinic.org/health/articles/15050-vitamin-d--vitamin-d-deficiency

    https://www.medicalnewstoday.com/articles/best-vitamin-d-supplement#daily-requirements

    https://www.health.harvard.edu/staying-healthy/6-things-you-should-know-about-vitamin-d

    https://healthinspireddentistry.com/blogs/interesting-facts-about-vitamin-d/#:~:text=It%20is%20the%20only%20vitamin,getting%20enough%20from%20the%20sun